"If you have one of these words, and it's a good one that describes the industry, you just control it all!"
(Published in the Age newspaper)
- Bill Tys - Back To Beds Futons Pty Ltd

"After 25 years, Pizza Hut is to change it's telephone number in a multi-million dollar move." more >>
- Franchising
  

"Awareness of Phone 'Names' has skyrocketed over the past two years as advertisers shift from just using phone numbers" more >>
- Simon Canning
  

"Since December, call numbers increased from 445 a month to a peak of 10,000 in July, settling at about 7500 a month since October" more >>
- Mark Fenton-Jones
  

"Phone name specialists expect some vanity numbers could be fetching up to $20 million within 3 years as companies look to take control of generic names for entire sectors." more >>

"Last year the Melbourne businessman Fiore Inglese paid more than $1 million dollars for the number 13 TAXI" more >>
- Margot Saville
  

"We knew what the results would be before we even sent the survey out. People can't remember numbers" more >>
- Simon Canning