The model allows consumers to choose their desired area in which they require the product / service.

When a person has a broken water pipe or a blocked toilet, they think of the obvious solution: 1300 PLUMBER.

High quality alpha numeric telephone numbers have always been in very high demand.

Anyone can use the service regardless of their telecommunications provider.

Consumers are connected to the same company each time they call the Neighbourhood Number in their desired postcode which also helps create lasting relationships. This is a highly sticky model in relation to advertisers renewing the product.

Calling a Neighbourhood Number is either a local call cost or a free call to the consumer. If the call is originated from a mobile telephone, the cost is shared. These types of numbers encourage high call volumes which is great for providers looking to generate leads. The acquirer will on-charge all call costs to the providers at their nominated mark up, creating another revenue stream.

Each Neighbourhood Number is available to only one acquirer. No competitors will be able to provide the same product offering for these premium products.