Neighbourhood Numbers have been strategically acquired via a number of sources. These include direct acquisition through the Australian Communications and Media Authority, trade sales and strategic acquisitions.

Our company has strategically stockpiled the Neighbourhood Number assets over many years. We believe that Neighbourhood Numbers are unique in their ability to provide value to thousands of businesses. Consequently, we have withheld offering them to businesses that are unable to fully commercialise this opportunity.

Fortunately, unlike mobile telephone numbers, Neighbourhood Numbers are limited to just two prefixes '1300' and '1800'. The Neighbourhood Numbers product combines both the corresponding 1300 and 1800 assets in a number of cases. In these cases, this provides the acquirer with an opportunity to license areas from the additional number once the original Neighbourhood Number areas have been exhausted. This thereby doubles the revenue potential from those assets.

13 numbers do not fit the Neighbourhood Numbers criteria for a number of reasons. Most products and services are made up of words that are greater than 6 digits. 13 numbers have only 4 - 5 digits (13 CABS, 13 RAMS, 13 RACV, 13 POND, 13 MIDAS, 13 NRMA etc.) significantly limiting the amount of 13 numbers that can be formed. Technically, it is possible to have a 13 number with more than 5 digits, however, this creates additional problems. Firstly, not all carriers can connect the call successfully. Secondly, having too many digits after the 13 prefix creates confusion as many people don't recognise this as a phone number. Lastly, 13 numbers attract a high annual government tax to run the service ($10,000 / year, compared to only $1 / year for 1300 and 1800 numbers).

Inbound calls are charged to the consumer at either a local call cost (1300 number) or free-call (1800 number). Because of their low call cost, they encourage high call volumes, repeat callers and are available to all customers regardless of their telco carrier. All call costs to the acquirer are on-charged to their providers at a nominated mark up.

Generally, no advertising company or directory based business can guarantee the reliability, workmanship, professionalism or value that their advertisers will provide. However, for quality control purposes, consumers are directed online to rate their experiences.